Feeld

Feeld is a dating and social-discovery app explicitly designed for people exploring relationships outside the traditional monogamous norm — including polyamorous singles and couples, kink-aware users, ethically non-monogamous daters, and queer and trans users looking for a more identity-inclusive platform than mainstream alternatives. Although Feeld is not exclusively gay, it has become a widely used app within the LGBTQIA+ community and is frequently cited as one of the most queer-and-poly-friendly dating products on the market.

Feeld is operated by London-based Feeld Ltd and is available on iOS and Android. The app’s reach is global with particularly strong presence in the United Kingdom, the United States, continental Europe, Australia, and parts of Asia. Feeld’s defining feature is its embrace of non-monogamy — couples can join the platform together with linked profiles, and the matching system explicitly supports searching for, and being matched with, both individuals and couples.

Feeld History

Founding as 3nder (2014 to 2015)

Feeld was founded in 2014 by Dimo Trifonov in London, originally under the name 3nder. The app launched as a dedicated platform for threesomes and couple-friendly dating, filling a clear gap in the dating market — existing apps were almost exclusively designed for monogamous one-to-one dating and had limited support for couples or polyamorous users. 3nder grew quickly in its first year by serving a user base that mainstream apps had effectively ignored.

Tinder lawsuit and rebrand to Feeld (2016)

In 2016 Tinder (operated by Match Group) sued 3nder over alleged trademark infringement, arguing that the “3nder” name was too similar to “Tinder”. Rather than fight the lawsuit on principle, Trifonov used the dispute as an opportunity to rebrand the platform with a name that more accurately reflected its broader positioning. The result was Feeld — a name and brand identity that signalled the platform’s expanded ambition: not just threesomes, but a broader range of relationship structures and identity expressions including polyamory, kink, queer relationships, and non-traditional partnerships.

Growth and feature expansion (2017 to 2021)

Following the rebrand, Feeld grew rapidly across Western markets. The platform invested in features specifically designed for non-monogamous and queer users — including paired-profile support for couples, expanded gender and sexuality options that went well beyond binary categories, and identity-tag systems that allowed users to specify what they were looking for in unusually direct ways. Feeld also developed a reputation for serving the kink and BDSM community alongside polyamorous and queer users, giving the platform a distinctive identity that mainstream apps did not match.

Recent years (2022 to present)

In recent years Feeld has continued to refine its product and grow its global user base. The company has invested in improved matching, safety, and content tools, while continuing to expand its support for the various non-traditional relationship structures that make up its user base. Feeld has also been widely covered in mainstream media as a notable example of how dating apps can serve non-monogamous, queer, and identity-diverse users when product design is built from the ground up around these communities rather than retrofitted from a monogamous-default starting point.

Feeld Business Model and Pricing

Feeld runs on a freemium structure, earning revenue from Feeld Majestic subscriptions. Unlike many dating apps that monetise heavily through advertising, Feeld’s revenue mix is more weighted toward subscriptions, which keeps the user experience relatively ad-light.

Free features

Free Feeld users can:

• Create a detailed profile with photos, bio, and identity tags
• Browse other members by interests and identity
• Send and receive messages with matches
• Use Feeld’s expanded gender and sexuality identification system
• Pair their profile with a partner if joining as a couple
• Participate in Feeld’s community content and conversation tools

Feeld Majestic pricing and features

Feeld Majestic is the platform’s premium subscription tier. Monthly pricing is generally priced in the US$11.99 to US$19.99 per month range depending on the region, with three-month, six-month, and twelve-month subscription options available at reduced effective monthly cost. Feeld Majestic unlocks:

• See who has Liked your profile before you Like back
• Incognito browsing — appear only to users you have Liked
• Advanced filters across identity, location, interests, and relationship structure
• Unlimited messaging with all members
• Profile insights and visibility analytics
• Additional gender and sexuality options not available on the free tier

Pricing is set per region and can vary across the App Store and Google Play. The most accurate current price is shown inside the in-app subscription flow.

Platform scale

Feeld is the largest dating app focused specifically on non-monogamous and queer-friendly dating. Public figures the company has shared over the years include several million registered users globally, with the largest active user bases in the United Kingdom, the United States, Germany, the Netherlands, Australia, and across Western Europe. The platform’s growth has been particularly strong in major urban markets where polyamory, kink, and queer communities have established visibility.

Feeld Content Policy and Moderation

Feeld requires every member to be at least 18 years old. The rules of use prohibit harassment, hateful language, non-consensual sharing of intimate content, escort and commercial sex-work advertising, threats, and any content involving minors. Feeld’s moderation is informed by its particular user base — the platform actively designs its policies to accommodate kink, BDSM, polyamory, and non-traditional sexuality in ways that mainstream apps typically do not, while still applying clear baseline restrictions around consent, safety, and legality.

Content review handles both algorithmic systems, user reporting tools, and a human trust-and-safety team. The platform has also published safety guides specifically aimed at its non-monogamous and kink-aware user base, addressing topics that mainstream dating-app safety guidance does not cover.

Feeld User Demographics

User base

Feeld’s user base is unusually diverse across both relationship structure and identity. Single users, couples, polyamorous individuals, kink-identified users, queer and trans daters, and people exploring non-traditional relationship structures are all well-represented on the platform. Age distribution skews slightly older than mass-market dating apps, with the largest cohorts typically in the late twenties through forties. Geographically, the United Kingdom, the United States, Germany, the Netherlands, Australia, and major European urban markets are the strongest.

Community character

Feeld is widely described by its users as one of the few mainstream dating apps where non-monogamy, kink, and queer identity are treated as normal rather than as exceptions or fetishes. The platform’s community culture is unusually direct about what users are looking for, with profiles typically including clear statements about relationship structure, interests, and preferences. This directness, combined with the identity-rich profile system, gives Feeld a community character that is distinct from both mainstream dating apps and from gay-specific apps.

Feeld Reception and Industry Impact

Feeld is widely covered in mainstream media as a notable example of how dating apps can serve non-traditional users at scale. The platform has been profiled by major outlets including The Guardian, The New York Times, The Cut, and Vogue, typically in the context of broader cultural conversations about polyamory, queer dating, and the limits of mainstream dating-app design. The 2016 rebrand from 3nder to Feeld — precipitated by Tinder’s trademark lawsuit — has been retold often as a case study in the strategic value of using legal-and-brand challenges to reposition.

Critics have noted that Feeld’s premium pricing is on the higher end of the dating-app market and that the platform’s user base, while diverse, is concentrated in particular urban markets. The app’s openness to kink and non-traditional sexuality has also occasionally drawn pushback from app stores and payment processors, although Feeld has navigated these without major operational disruption.

Feeld Controversies

Feeld has had relatively few major public controversies compared to mass-market dating apps. The 2016 Tinder lawsuit over the 3nder name is the most widely cited episode in the platform’s history, and the rebrand it produced is generally regarded as a net positive for the company. App-store policy disputes around the platform’s openness to kink and adult-oriented content have come up periodically but have been resolved without major operational consequences.

Where users have pushed back, it has usually been about pricing, the inherent privacy concerns of any app that asks users to disclose sensitive identity and relationship information, and the user-density limitations of niche dating apps outside their core markets. No major data-breach incidents on the scale that has hit other dating platforms have been publicly reported for Feeld.

See also

• Tinder
• OkCupid
• Polyamory
• Ethical non-monogamy
• BDSM and kink communities
• LGBTQIA+ dating platforms